Earning trust means building a loyal customer base. If you’re not a big, well-known brand, visitors will always be hesitant to order from your store. Trust is what helps them make a positive decision to buy from you. Customers are wary of misleading information and want the product to be delivered in the proper manner without any trickery. Thus, examining an online store’s website is a search for information that will prove its reliability.

Why does it matter?


The Internet is a low-trust environment. After all, anyone, including a scammer, can set up a store. So if you run an online business, you’ll have to fight for customer trust and prove that your store deserves it. For example, UpReview helps you get real reviews of your company on Google, Facebook, or TrustPilot. Their team connects with your customers and social media followers to leave reviews of your services or products.

Product information and clear design

The look and feel of a website are essential to building online trust. Customers are picky about the look of a store the first time they visit. When we see something beautiful and neat, we automatically perceive it positively. The first impression is important. The main thing to remember is that every design element should help customers interact with the site; by itself, a beautiful store will not do. After the home page, the customer goes to the product page to get acquainted with them and determine their value. Images, tables, and descriptions help him do this.

Customers want clear information about the product, additional services, pricing, and delivery. Having this data on the product page can increase confidence in your offer. If a customer gets into a store and can’t get clear information about what they will purchase and how much it will cost them with all the nuances, they won’t be able to trust you.

Company page and testimonials

When a customer first goes to your website, they want to know who they are buying from and if it is a real store. The “About” page is where users can quickly learn about your business. Its purpose is to give customers a positive opinion of the company in a short time and convince them that you are trustworthy. Since visitors don’t want to spend a lot of time reading about all the details of your business, make the information concise and easy to scan. When going to buy something online, customers are interested in reading reviews of products, services, and the store as a whole.

Real comments from customers can build trust. The best way to collect reviews is to ask customers for them after they have completed their order in exchange for bonuses, such as a discount on their next order. Negative reviews are an opportunity to get even better. Don’t delete them or hide them, but show customers that every opinion is valuable to you. Another reason to add reviews is to retain visitors. Don’t give them a reason to leave your site searching for opinions about your brand on third-party resources.

Contact information

It’s important for customers to make sure that your business is real and won’t suddenly close down. Contact information gives reassurance that you are not a fly-by-night company. In any case, the customer can verify this for themselves by contacting you. Contacts should be in a prominent place on the site and be easily accessible.