Social media offers companies and institutions a wonderful and innovative opportunity to interact with their fans. The new kid on the block, TikTok is unique when compared to other social media platforms. The creativity it inspires among its users is what has set it apart and increased its notoriety.
Of late, we have seen customers generating content and videos that have created hype around a certain product. Not to be left behind, companies have jumped aboard, partnering with content creators and social media users. The newest viral trend involves Arby’s, the restaurant chain, and a $25 TV. You too can contribute to the quality and type of service offered at Arby’s by following arbys.com/survey and fill in. Who knows? There might be a new menu with your name next time you enter an Arby’s restaurant.
It all started with…
A TikTok user by the name John Casterline is responsible for the new Arby’s menu item. He bought a TV for $25. The only problem with the TV is that it could only display a menu from Arby’s.
No one could have guessed that the video would bring the user so much reward and fame. The video went viral and has over 16 million views. It has millions of reposts and retweets. Of course, the video did not go unnoticed by Arby’s that maintains a vibrant online and social media culture.
The fast-food chain restaurant slid into John’s timeline, commenting, “We’ve been looking for this!” This led to a rather hilarious between John and the restaurant chain. Customers, other companies, and followers of both accounts commented and enjoyed every second of it.
Remember the phrase “strike when the iron is hot”? That’s exactly what Arby’s did. Using the hype and fame of the video, they add more content and further spread the story both on and off TikTok.
The peak of the momentum was on the launch of a limited menu item, “$5 Missing Menu Item”. The meal was available at any Arby’s store from the 6th of November to the 20th of the same month.
Following the viral spread of the video (on various social media platforms), Arby’s gained more and more followers, especially of the younger generations.
The incident is not however an isolated one. Another TikTok user by the handle, Doggface208 made a video while he was drinking juice. Doggface208, whose real name is Nathan Apodac, was noticed by the company and specifically by the CEO of the company, Fleetwood Mac. He received a new truck courtesy of Ocean Spray and a lifetime supply of the drink.
What are you waiting for? Make a video and post it on TikTok. You could be the next content creator who goes famous with a viral video.